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In 2007, 3T embarked on a major program of investment in advanced design and engineering. They renewed their entire product range to provide world-class racers with high-performance cycle components that meet and exceed all their demands. Their goal: the Ultimate Performance. 3T reviewed every single aspect of their operation, from product concept through engineering design, test, and manufacture, to packaging and fulfilment. To achieve top engineering quality, they invested in the design industry’s most advanced technology. They hired their technical director from the Ferrari F1 team, and continue to recruit designers from among the world’s most talented engineers. While their focus is on engineering the strongest, lightest, and best-performing components you can buy, they care pa